Starbucks and the music streaming service Spotify have teamed up in an effort to make the Starbucks experience a more tuneful one, both in and out of the store.
Starting this summer, the 10 million consumers enrolled in My Starbucks Rewards loyalty program members can listen to and help influence Starbucks-curated playlists via the Starbucks app powered by Spotify. While customers must be in-store to initially access the playlists, they can save them to their collection of songs for listening outside the store.
Spotify users who are not already members of the Starbucks rewards program are encouraged to join. As an inducement, those who subscribe to the Starbucks playlists can gain “Stars as Currency” for My Starbucks Rewards loyalty program.
Spotify Premium Subscription All U.S. Partners enjoy full-service Spotify, choosing what to listen to, creating radio stations and accessing Starbucks® in-store playlists. Elite Athlete Program Starbucks supports partners participating in athletics at a world-class level. Matching Gifts Program. As Starbucks has always been relatively musically inclined, with free song download cards available in-store alongside featured albums, the Spotify partnership will likely ensure that more.
It’s unclear how exactly the customers will have a role in influencing the music selection. It’s likely that they’ll be encouraged to make suggestions while in store, as Starbucks employees will be designing the playlists.
Is Spotify Free For Starbucks Partners One
The news of the “multi-year partnership” between Starbucks and Spotify comes just three months after Starbucks announced it would stop selling physical CDs. For more than 15 years the coffee house had profited from selling albums of select artists in addition to compiling its own exclusive music collections. These CDs, which were sold on-site, usually near the cash register, were officially discontinued in March.
Back then, a rep told Billboard that the coffee giant would continue to seek to “redefine the experience in [its] retail stores to meet the evolving needs of [its] customers.” The rep added that music would remain a key component of its coffeehouse and retail experience.
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Spotify’s deal with Starbucks will cover roughly 7,000 U.S locations. Of late the music streaming service, which has more than 60 million members, has been heavily building out its partnerships, inking deals with Uber, Adidas, and Sprint, among others. So far, this agreement with Starbucks is its most major move in the in-store retail space.
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Spotify Free For Starbucks Partners
Starbucks established a partnership with iTunes back in 2007, enabling in-store customers to download music from the iTunes Wi-Fi Music Store at Starbucks onto their iOS device. What exactly will or has become of that partnership remains a mystery. Neither Starbucks nor Spotify was available for comment.